TYPE DESIGN INFORMATION PAGE last updated on Wed Nov 20 11:44:12 EST 2024

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LUC DEVROYE

ABOUT

Zapf's Q-mark

In the late eighties, Zapf designed the Q-mark for "quality", "a last desperate attempt to hold back the tide of personal computer-based typesetting that threatened to wipe out the existing typesetting industry. The idea, apparently, was that by displaying this logo, with its subtly-curved diamond shape, typesetting outfits could send a defiant message of "reproduce THIS if you can!" to the upstarts which, supposedly, they couldn’t. Customers, seeing this emblem would know who to trust with their typesetting and the industry would be saved." [Quote by Mark Simonson]

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Zapf's Q-mark
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