Total Identity

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Total Identity [Aad van Dommelen] Total Identity (est. 2000 out of Total Design, itself founded in 1963) is a major design firm in the Netherlands which in the 60s and 70s employed people such as Wim Crouwel. Its first type design was by graphic and type designer Aad van Dommelen (b. 1956), who was taught by Gerrit Noordzij and worked briefly at URW in Hamburg. Aad, who went on to the Witvorm studio in Amstelveen, The Netherlands. Aad is based in Exloo, The Netherlands. His typefaces: Many corporate typefaces for companies such as Daum, LG Electronics [the typeface LG Smart, 2013], Heungkuk Insurance (together with Christoph Dunst), SK Telecom (together with André Mol), Total Impact, JTBC Television, MMRO Industries, Stern Groep, Vigilius Mountain Resort, Friesland Campina, Gaffel and Lotte Duty Free. Oneliner (2002). The firm's sans typeface for its corporate identity, which was built around a simple skeleton. The commercial typeface Lowland (2013---or possibly called Vestula Light?). The sans typeface family FF Aad (2015, at FontFont) for annual reports, corporate brochures, wayfinding and branding. Romaine (2020, at Fontwerk). A 4-style revival of Ascendonica (Robert Granjon, 1570). He writes: There are two digitizations of Granjon Ascendonica available: the previously mentioned Granjon LT [by Linotype: it deviates too much from the original and shows some inconsistencies] and Matthew Carter's ITC Galliard. Carter's version is quite rightly very popular and widespread, but he allowed himself significantly more freedom, especially with the italic. The fine details of the template led to a special feature of Romaine. While all other digital Garamonds or Granjons have rounded or cut serifs, Romaine has sharp ends. Behance link. Behance link for Witvorm. Fontwerk link.	EXTERNAL LINKS Total Identity Behance page MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Dutch type design ⦿ Type designers ⦿ Type designers ⦿ Corporate typefaces ⦿ Garalde or Garamond typefaces ⦿