TYPE DESIGN INFORMATION PAGE last updated on Fri Dec 13 00:50:06 EST 2024

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LUC DEVROYE


ABOUT







Mac Baumwell

He once said Each letter should have a flirtation with the one next to it. The story told by his son Clyde (Chromatype, Charlotte, NC) in 2010: It was a quote developed during the time of using the typositor for phototypesetting headlines. Herb Lubalin, Aaron Burns and ITC were clients of ours who often required the careful and considered placement of one letter next to the other. We had to take into account the positive and negative space between letters. This was being done in a red light safe darkroom, exposing each letter one at a time and watching it develop under a "glass" which held liquid photo developer. Being a flirtatious man, my father came up with that quote during that period which was around 1985-1986. A couple of years later he became a consultant for a few companies including Adobe in their earliest years. That quote can be found in one of Adobe's first specimen books "Adobe Type Guide, Volume 1".

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file name: Maxwell J Baumwell Pic in U L C 1977







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ https://luc.devroye.org ⦿ https://luc.devroye.org/fonts.html