TYPE DESIGN INFORMATION PAGE last updated on Wed Nov 20 12:03:18 EST 2024

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ABOUT

Mortimer Leach

Mortimer Leach was a lettering specialist. He worked on national accounts both in New York and in Los Angeles, and for twenty years maintained his own freelance studio. He was best known for his work in advertizing, and won many awards for lettering. During the 1950s, Mortimer Leach became Director of the Lettering Department at Art Center School, Los Angeles. He wrote Lettering for Advertising (1956) and Letter Design in the Graphic Arts (1960). The former book deals with American display lettering techniques in the Mid-Twentieth Century. Leach uses Caslon, Bodoni and Futura to demonstrate how, and how not, to create beautiful headline lettering for advertisements.

His influence cannot be underestimated. His students include type designers like Rick Cusick. Inspired by Mortimer's lettering, Riley Cran named a 56-style didone typeface family after him, Mort Modern (2017).

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Mortimer Leach
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INTERNAL LINKS
Books on type design ⦿ Type scene in California ⦿ Type scene in New York ⦿