TYPE DESIGN INFORMATION PAGE last updated on Fri Dec 13 01:06:00 EST 2024
FONT RECOGNITION VIA FONT MOOSE
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Mortimer Leach
Mortimer Leach was a lettering specialist. He worked on national accounts both in New York and in Los Angeles, and for twenty years maintained his own freelance studio. He was best known for his work in advertizing, and won many awards for lettering. During the 1950s, Mortimer Leach became Director of the Lettering Department at Art Center School, Los Angeles. He wrote Lettering for Advertising (1956) and Letter Design in the Graphic Arts (1960). The former book deals with American display lettering techniques in the Mid-Twentieth Century. Leach uses Caslon, Bodoni and Futura to demonstrate how, and how not, to create beautiful headline lettering for advertisements. His influence cannot be underestimated. His students include type designers like Rick Cusick. Inspired by Mortimer's lettering, Riley Cran named a 56-style didone typeface family after him, Mort Modern (2017). |
EXTERNAL LINKS |
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file name: Mortimer Leach Futura Drawn By Hand
file name: Mortimer Leach Stonecarving Alphabet
file name: Riley Cran Mort Modern 2018e
file name: Riley Cran Mort Modern 2018f
file name: Mortimer Leach Pic
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Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ https://luc.devroye.org ⦿ https://luc.devroye.org/fonts.html |